How do you launch a revolutionary line of mini-skis called Wed’ze across eight European countries? By devising an online adventure with the thrill and speed of the Wed’ze experience itself. To create awareness, buzz and sales, a drive-to-web plan was created, focusing on Wedze.com, aka THE WEDZE EXPERIENCE. Its power lay in the rich video and gaming experience aimed at the 15-35 target. THE WEDZE TEAM presented the various angles of Wed’ze: Brand, Product, Videos, Community and Sales locations. Launch results were astounding, by all measurements. Media impressions, web traffic, registrations and sales hit every client target.