Cannes Lions

WEIGHT LOSS CAPSULES

CONTRACT ADVERTISING (INDIA), Mumbai / HIMALAYA HERBAL HEALTHCARE / 2007

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Presentation Image

Overview

Entries

Credits

Overview

Execution

The idea was to actually create a stunt across residential areas in Mumbai, India. To that effect, across select ponds in the city, a man was made to walk on water. This was achieved by a bulding an invisible ramp, just centimetres under the surface of the water.

Outcome

The event itself witnessed a large number of onlookers who came to watch the amazing spectacle of a man walking on water. Pharmacies and drug stores around the areas (where the activity was conducted) witnessed a significant sale of the capsules, almost immediately after the activity was conducted.

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