Cannes Lions

WEIGHT LOSS CLINIC

CONTRACT ADVERTISING (INDIA), New Delhi / SLIM ZONE / 2007

Awards:

1 Shortlisted Cannes Lions
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Overview

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Credits

Overview

Execution

Slim Zone had over 50 clients who had lost significant amounts of weight. Now where did all the weight go? And so came the idea of the ‘lost weights.’ Measuring weights of varying denominations, each engraved with the name of the person who had lost that weight were fabricated. These weights also carried the contact details of the clinic.

Outcome

The activity created quite a buzz, and became a talking point in the areas where it was carried out. Slim Zone received more enquiries in 3 weeks, than it had in the last 1 year. Registrations went up too.

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