Cannes Lions

Weight Tag

AC mcgarrybowen, Mexico City / SAMSONITE / 2017

Case Film
Presentation Image
Scale Drawing

Overview

Entries

Credits

Overview

Description

Introducing Weight Tag, the first identifying tag that also works as a scale.

Execution

Starting from a classic baggage element, the identifying tags, we created a new kind of tag through a paper engineering process that allowed us to transform it into a scale.

Due to the thickness and the dielines placed in strategic points, the Weight Tag supports 23 kg. / 50 lb. without breaking, the weight allowance in most airlines.

In addition, it’s so easy to handle that practically anyone capable of lifting a bag can use it.

Outcome

On the first phase, we handed more than 10 thousand Weight Tags in different airports (Cancún, México, LAX), hotels, malls, magazines and Samsonite stores.

That way, we managed to put the Samsonite name on every suitcase, regardless the brand.

Similar Campaigns

12 items

Born to go

WUNDERMAN THOMPSON, Antwerp

Born to go

2020, SAMSONITE

(opens in a new tab)