People assume all banks are like the Big Banks. Faceless, cold and ruthless. Huntington actually isn’t. They are one of the few banks where the customers actually like them. Like, really like them. So to show this, we pitted the epitome of the Big Banks versus the epitome of Huntington in real world situations. The campaign results were better than any Huntington campaign before it. And, it resulted in people actually dressing up like the characters from the commercials for Halloween. And that’s pretty much the best result possible.