Cannes Lions
AIRBNB, San Francisco / AIRBNB / 2017
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Description
The film is a one-minute high-energy, live-action, animated product marketing video as part of a campaign of functional films for Airbnb’s Trips launch. The video introduces 2 new key features that were made available in the Airbnb app with the rollout of Trips — Experiences and Places. The video shows not only how they’re accessible and bookable within the mobile app, but shares real footage from the Experiences and Places themselves to augment their authenticity and inspire bookings.
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