Cannes Lions

We'll Fill in While You Fill Up

BBDO NEW YORK, New York / CAMPBELL'S / 2018

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A new mother wakes up in the middle of the night to check on her newborn twins. When she enters the room, she is shocked to find the babies being fed by Carolina Panthers linebacker Luke Kuechly. He’s filling in for the twins’ father for a few minutes while he eats a bowl of Campbell’s Chunky Maxx soup. Luke also tells the exhausted woman that she has no idea how hard taking care of babies can be. Needless to say, she already knows.

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