A man is sitting in his local café; it's a beautiful day and things are all very normal. Suddenly a beautiful blonde woman catches his attention. There's something in her; the sensual red glasses, the way she's laughing with her friends... she is so full of confidence. Full of life. The man gazes at her, but just seconds after he realises his own reaction and turns his eyes to the table and his hands.

The man leaves the café and enters his local optician store, Instrumentarium, for assistance in his sudden need. Conversation with the trusted optician takes a while, but as the result the main character leaves the store relieved. He got just what he was looking for.

Back home he stops to look at himself in the mirror. He studies his own reflection with care and finally gathers his strength: the time has come.

The following day we're back at the same table of the same café, only that one thing is significantly different. The main character has revealed her inner beauty and is now sitting there more confident than ever. Her sensual, red glasses as a cherry on top.

Text plate on screen: "We'll find your strength."