We covered the W&V (one of the biggest German magazines for applied communication) with a fake front page. This page announced the end of the magazine. Wording: Last issue of W&V – editors decide immediate abandonment. On the next page the campaign slogan clarified: “In a few minutes a lot can happen. Welt-Online.”

The front page caused a lot of upheaval amongst the specialized public and brought a lot of clicks and new advertising to the online-portal.