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Wendy's Camden Makeover

VMLY&R, London / WENDY'S / 2022

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Camden's thriving culture is known for its graffiti artists so we worked with the community to ensure we embraced this legacy as we welcomed Wendy's to the neighbourhood. We worked with a local artist through the Camden Open Air Gallery to give Wendy's iconic red locks a new Camden look - punk-inspired hair spikes, a flowing emo fringe and a bouffant quiff. The mural was painted over three days and sat in a prime location for all to see.

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