This commercial is based on the ancient legend of the poet Sima Xiangru who pined for the affection of the widowed lady Zhou Wenjun. The poet was afraid to tell her of his love, so he went down to the lake where he played the guqin (a form of zither) with great beauty and affection. The music was so powerful it caused the water in the lake to come forth in fanciful shapes which revealed his love to the lady. The premium spirit WenJun was named after the lady Zhou.