Cannes Lions

We're coming for you

TBWA\HUNT\LASCARIS, Johannesburg / STANDARD BANK / 2018

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Standard Bank is the primary sponsor of the Proteas, South Africa’s national cricket team. They are also the primary sponsor of a national programme that develops young cricketing talent within previously disadvantaged communities.

To showcase Standard Bank’s involvement in both of these areas, we cast eleven of the most promising children from within this program. We placed them directly into the world of professional cricketers. And, we got them to deliver a warning to South Africa’s current national cricketing team: “Watch your backs.”

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