Cannes Lions
C TALENT, Los Angeles / INTERNATIONAL PARALYMPIC COMMITTEE / 2022
Overview
Entries
Credits
Execution
A campaign film, featuring 40 disabled people, calling out many of the societal stigmas and stereotypes. This was and filmed in six countries, aired as part of the Tokyo 2020 Paralympic Games opening and closing ceremonies, shifting the narrative for people with disabilities. This was backed up by 70 TV channels globally providing free airtime to screen the film throughout the Paralympics.