Cannes Lions

WeTransfer Trunk Ad

McCANN COLOMBIA, Bogota / CHEVROLET / 2018

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Overview

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Credits

Overview

Description

We adapted our message to one of the most used platforms by young people when they need a bigger space.

Execution

Implementation: We took advantage of the platform, using its functionality to communicate the main benefit of our new product, placing our message in the background of the site.

Timeline: From February 20th to February 24th, 2018.

Placement: WeTransfer platform

Scale: Colombian territory

Outcome

Business impact: 21.8% of the market share of the category

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