Cannes Lions

WHAT IF?

OGILVY NEW YORK, New York / NASCAR / 2015

Film
Film

Overview

Entries

Credits

Overview

Description

NASCAR is about evolution but it’s also driven from where it was born. This is a story about every generation, the entirety of NASCAR that led to what we have become. It’s a story of acceleration, of speed and the hunt for more of it. It’s a story of necessity, when moonshiners were outrunning the law in the backwoods in the 30’s only to use those same skills navigating the hairpin turns of Daytona beach. It’s a story of running first, for the driver and the fans that took to this new sport’s unlikely heroes and grew the sport into something bigger than anyone could have ever imagined. It’s a story about love. Love of danger. Love of speed. Love of heroes. Love of something that is so imperfect, that it is in fact perfect.

Execution

Licensed track, for broadcast purpose with limited usage to a one time airing.

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