We not only did posters as EDMS but convinced the client to release one poster everyday on BMW's Weibo and Wechat pages (China’s largest social media platforms) from Dec 29 – Dec 31 2014, directly reaching over 1,000,000 fans combined, creating awareness that the BMW Horse Edition family is complete and available for viewing on BMW’s official website

During the release of the campaign, Dec 29-31, visits to Horse edition page on BMW official website was up (pc-site up 402 visits per day from average 20 per day | mobi-site up 1497 visits per day from average 6 per day). Despite the lack of media budget, the poster campaign was reported and highly commended by some of China’s largest online media: sohu.com, sina.com.cn, digitaling.com and reported with merit by adquan.com (china’s leading online advertising magazine). On a brand level, the posters showed the target audience a different side of the BMW brand; one that is not so serious nor conservative but more humorous, likeable, and more approachable.