To support McDonald's wide and varied sponsorships of sports teams around the USA, Moroch and BUCK created this piece of content for television and digital use. Instead of focusing on the players, we turned the focus to the fans, describing the many types of fans you'll encounter in the States. Throughout their fanhood, McDonald's is always there to cheer on the ones who cheer.

This piece of content needed to be relevant to hundreds of sports teams and their fans. Moroch Partners had the challenge of creating a piece of content that would resonate with multiple sports. BUCK had the challenge of creating a color palette that was unique, yet generic enough to resonate with the same wide audience.