Launch Samsung's first foldable, high-tech smartphone – the Galaxy 5G Fold in a new

target group for Samsung: Lifestyle and fashion oriented.

Idea

We developed a typography that is unfolded just like the smartphone. In collaboration with

the Swiss typographer Thomas Hirter.

Launch - DIGITAL

The biggest coordinated influencer campaign of Switzerland: 40 Influencers presented themselves

in mysteriously designed shirts. And got the target group talking.

Launch - OUTDOOR

Poster campaign with five different designs / headlines

Results

On the first day of the launch all Samsung Galaxy Fold 5G were sold out in Switzerland