The goal of this spot is to introduce numerous new stars within the sport quickly and efficiently while also staying true to the humor and heart of the sport. We are introducing the sport to a new generation of fans, but also, as shown in the spot, we are also re-introducing the sport to longtime fans. We want to highlight the new and exciting talent in the game while also playing into the nostalgia that older fans love.

The direction is bold and highlights the directors’ style well. They wanted to focus on humor, the love of the game, and the introduction of new and young athletes. They wanted this spot to be authentic and bold, which is their goal on every project.