After decades of constant growth McDonald’s popularity in Germany has been stagnating for a few years now. The love in „I’m lovin’ it“ is not unconditional any more, in part because the brand was too focused on sales and put too little effort into brand building.

Our film is a heart warming commercial about two teenagers, who spent an unforgettable summer together. When the summer is over their ways part leaving both of them quite sad. But after several years they meet again - all thanks to one very unique order.

Following our motto „what you once loved, you never forget“, we wanted people to recall their love for McDonald’s on February 14th: with our heart warming commercial about two teenagers, who spent an unforgettable summer together and meet again after several years – all thanks to one very unique order.