Dubai Lynx

What Will They Say About You?

WIEDEN+KENNEDY AMSTERDAM, Amsterdam / NIKE / 2018

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“What will they say about you?” is a question many young Arab females are challenged with at home. Women are met with this phrase from family and friends when they endeavor to try something unexpected or to push boundaries beyond social norms.

 

Nike’s ‘What will they say about you?’ film highlights five remarkable women who have achieved personal success through competitive and amateur sport.  Despite concerns or criticism, these women hope that the world will say they’re pioneers, role models and strong voices for their region.

 

The film features both professional and everyday athletes from the Arab region, including Parkour Trainer, Amal Mourad; Figure Skater, Zahra Lari; Pop Singer; Balquees Fathi; Fencer, Inès Boubakri; and Boxer, Arifa Bseiso.

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