The film opens on America’s #1 celebrity trainwreck and ex-convict, Lindsay Lohan, working out in a Planet Fitness gym. Lindsay looks uncharacteristically healthy and happy. Curious about her refreshed look, the voice-over and other gym-goers ask, “What’s gotten into Lindsay?” Throughout the film, we answer this question by showing all the ways Lindsay has transformed, thanks to working out at Planet Fitness. First, we see Lindsay sleeping better. Then we see she’s more focused, beating fellow celebrities in Jeopardy (a famous quiz show). Lastly, we see she’s become more productive; she’s started a company with fellow celeb and ex-convict Danny Trejos where they decorate house-arrest ankle bracelets.

At the end of this commercial, the voice-over explains that it isn’t “What’s gotten into Lindsay,” but rather “what Lindsay’s gotten into: Planet Fitness.” A glowing Lindsay leaves the gym feeling “Fitacular,” flashing a friendly smile to William Shatner on her way out.