We prepared an activation at Eldorado Mall, in Sao Paulo. We invited Fabio Puentes, a famous hypnotist, to give free hypnosis sessions at a tent we built right beside one of the mall’s main entries.

So people will be hypnotised to tell us their dream trip and we made these dream into reality through Expedia.com.br. We also had a promo with a discount for people who showed interest in knowing more about the brand.

Hundreds of people interacted with us during the activation. 90 people were interested in being hypnotized and all of them got a special promo coupon at Expedia.com.br. From that group, 15% really traveled while hypnotized. They went deep in their mind trips to Mexico, Las Vegas, Australia etc. And they all got a real trip for them plus a friend, exactly to the places they had just described. The video of this activation was then posted on YouTube where it got over 2 million views. 85% of the people who got coupons redeemed.