Cannes Lions
BBDO , New York / GE-DAKO / 2016
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Our hero, Owen, and his girlfriend are heading to dinner with his girlfriend’s parents, and she’s coaching him on how to make the best impression on them. She has already told them that he got a job as a “hotshot developer” working on a trendy app. Owen clarifies that he’ll be writing a new language to help big machines communicate, which his girlfriend interprets as “kind of like a trendy app.” He again tries to clarify, but she insists that tonight he’s working on an app. We hear the VO say, “GE. The digital company. That’s also an industrial company.”
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