We gave any Costa Rican citizen the chance to have a one on one with their next president.

Through our social networks, we made Carlos' WhatsApp number public and invited people to make their inquiries directly through an audio message. One by one, Carlos answered the questions of a whole country with his own voice and in a personalized way.

To amplify the idea, Alvarado posted several videos online while answering some messages at random. In addition, the most relevant questions and answers were selected and turned into our radio campaign.

But nothing of this would have been possible without the candidate's compromise to the idea, Carlos took "listening to the people" to the next level.

On December 26, we made Carlos' WhatsApp number public. The next day, he made a Facebook live video answering some of the questions and inviting people to keep sending audios during the electoral ban.

During the holidays, instead of taking some rest, Carlos took advantage of his free time and kept answering as many messages as possible. At January 3, he made another Facebook live video in his way to an interview.

At January 24, Alvarado published an online video in wich he answered more audios and shared some results.

The radio campaign made from the WhatsApp voice messages ran from December 27 up to January 31.

Carlos kept answering queries during the rest of the campaign.

While in other countries due to its large population it would be impossible to apply a similar idea, in Costa Rica the voter registry is composed of only 3,322,329 people.

- Average conversation trough WhatsApp audios: 2.5 hours per day.

- More than 12.000 messages answered total.

- More than 1.000.000 social media impressions.

- Today, Carlos Alvarado is the youngest president in Latin America and in Costa Rica's history.