We found that consumers are more care about its memories, instead of numbers.

A Hug,A Love song,A Travel,An Encounter,Each of our memories is an emotion or a story. Who has the ability to store memory forever then who will be meaningful.We want to make technology nicer and warmer, so we let Kingston to say about the memory of a story!

First, we built an online Memory Cinema,We are the pioneer who use movies specification to film the memory all based on the true story.A boy who call 911 for looking for his mother, a police taught him how to forgot the pain, and remember the love memories - this is “When red balloons fly”. The movie is really professional for Golden Horse Film Festival.Even the movie channel spares times to play it. The producer company play the movie in theater.

1. YOUTUBE (TAIWAN) : 3,000,000 views

2. WeChat +YOUKU (CHINA) : 56,000,000 views

3. EBC :6,975,000 views

4. Reported on TV by no budget

5. Brand famous ranked first

Kingston built the memory stick into a touching memory brand .