Cannes Lions

When you need..

FRIENDS, Moscow / YOTA / 2018

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Today it is very important to have an opportunity to update mobile network to your life conditions. Some people talk a lot via phone, some communicate only through messengers. Some have all their contacts in Viber, when some use only Telegram. We used niche behavior patterns to show that in Yota you can change your mobile network, when your life is change.

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