Cannes Lions
BBDO, New York / FEDEX / 2022
Overview
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Credits
Execution
Prior to filming “Camper Scouts,” we knew casting would play a critical role in the comprehension of the storytelling. To demonstrate how FedEx can help small businesses who suddenly expand its reach, we needed to portray troopers from all around the world spreading the word about a sustainable camping store. Combined with stylized production design and wardrobe, we carefully and successfully depicted girls from the United States, Sweden, Africa, Korea, India, and Latin America using only LA talent. The authentic charm of this unique group of girls helped emphasis the business problem and make FedEx the likeable hero.
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