A new look and feel for the Jacuzzi Website was created by introducing a clean, quiet and sophisticated design and tone. From the soft azure blues to the calm olive greens, the site reflects the luxury and style of the Jacuzzi brand. Sleek graphics – art, typography and photographs – further convey this hi-end, luxury look. The site highlights the outstanding features of the Jacuzzi line of products, and makes key information easy to access. The site boasts database driven product content. Within the “Product” section users can filter products within a category by price, size, etc., and then do side-by-side comparisons. To simplify the selection process, users can search for a Jacuzzi product by name, or partial name, from the homepage. The new “Getting Started” section makes selecting the perfect Jacuzzi a snap by streamlining the research process.Objective – Redesign and Re-architect the Jacuzzi Website by 1) completing new look and feel for Jacuzzi as a luxury brand and 2) Providing product search functionality and side-by-side comparison tools.Target Audience – Primary are the consumers who are researching bath and kitchen products. Secondary audiences are Retail Sales Associates, Plumbers and Builders.