Cannes Lions

WHIRLPOOL WASHING T50 MACHINE

DDB, Dubai / AL GHANDI ELECTRONICS / 2012

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The hum of a washing machine at work is distinct and overpowering. You sometimes have to shut the laundry-room door in order to cut out the sound. In these spots for Whirlpool T50 Washing Machine with Quiet-Wash, we have dramatized its silence by bringing other sounds to life. Sounds that you would never be able hear can now be heard because they’re not drowned out by the sound of the T50 Whirlpool Washing Machine.VO: A juvenile fruit fly hovers over a jar of peanut-jelly butter.

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