Daisy is a bonkers cat.

The campaign idea is that every cat makes their owner happy in an individual way, celebrated through poems about different relationships. The media works with this message to deliver multiple executions, and therefore multiple happy relationships. This multiplicity delivers a powerful impact and also helps to engage cat lovers as they begin to look out for poems they might not have yet seen.

While it is too early to determine business results, we have positive results from research “It makes you think why you love cats” “You can relate directly…it shows the cats' personalities and it’s about capturing their world and how Whiskas fits in” (Source: BF Consultancy research debrief March 2006).