Create a premium whiskey gift pack for Christmas, but with greater longevity and shelf life.Had to contain 1 whiskey bottle and 2 glasses.It must represent Ireland's Giant’s Causeway, 2km from the Bushmills Distillery. This world heritage site of 40,000 interlocking polygonal basalt columns has featured prominently in the brand’s advertising.

Make the pack in the shape of the Giant’s Causeway.It holds the contents better and minimises internal packaging.Stacks for a visually impactful display.Uncoated board, select embossing and foiling, and the pen-and-ink illustration are premium brand cues.A one piece die-cut with only two glue strips for structural integrity.

9,000 limited edition Causeway packs were produced.None were on shelf after Christmas.