Cannes Lions

WHISKY

GREY MEXICO, Mexico City / DIAGEO / 2011

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Overview

Entries

Credits

Overview

Execution

Under the base of the J&B "start a party anytime, anywhere" slogan we decided to applied it in most unexpected ways and places, to communicate that J&B whisky is a drink to have fun with, instead of tequila.

Outcome

The partiers in Mexico started thinking that whisky can be more fun than tequila. Now in clubs and bars, more and more people are partying with J&B, instead of tequila.

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