Cannes Lions
THE BRAND UNION, London / WILLIAM GRANT / 2010
Overview
Entries
Credits
Description
1. To design Exclusive Limited Edition packaging that would set the Glenfiddich apart as a flagship spirit in global Duty Free outlets and specialist retailers.2. To build a range of super premium Limited Edition whisky brands within the Glenfiddich portfolio to give the spirit house luxury premium status.
Execution
Each bottle is handcrafted, with hand-sewn leathers, suedes and rich papers and metals, creating an object of desire and status. Each book, bottle and pack is hand signed and numbered to ensure authenticity and rarity.
Outcome
The Glenfiddich 40-Year Old has exceeded expectations.
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