Instead of using traditional radio or online video in an ordinary way, we combined them together! We gathered 6 touching scenes of working women’s daily lives. Let the spokesman turn into Cup of Juice, whispering with a tender voice. The voice went with other digital tools to approach the target audience, including online video, website campaign, banner, portal site ad, social media platform and mobile ad, to spread the message widely. Then, we released a QR code in fashion magazines, directing the target audiences to the creative video. We integrated online and offline media together to convey the message to the right targets, in the right place and at the right time, winning all the working women’s hearts.

We achieved extraordinary results:

1. 400% SALES GROWTH:

The sales performance grew 400% after this campaign was executed. It showed the target audiences were touched, and our client was very satisfied with this result.

2. OUTSTANDING ONLINE MEDIA REACH PERFORMANCE:

(1) It generated 570,000 site visits in one month.

(2) The video received 44,806 views and 21,979 shares.

(3) The online ad generated 138% media exposure and 274% click rates.

We used the unique creativity: VOICE, to overcome all the limitations, and successfully introduced this new juice to Taiwan’s flavored drinks market. Transforming Cup of Juice turn into a perfect lover which accompanied women, we made it more than just a cup of juice.