PONCE, Buenos Aires / UNILEVER / 2019
When trying to impress someone, men do stupid things. Lifting too much at the gym, paying for things they can’t afford, games of chicken, fedoras...--each a sign that some insecure dude is trying to show off. None of us are immune.
The new Axe Ice Chill has a super cold sensation that lowers your skin temperature by 11 degrees.
A good opportunity to give young men a friendly piece of advice: You are hotter when you are chill.