When it comes to love, distance doesn’t matter! That’s the answer we gave to McDonald’s 3 days after the launch of their video by posting a new video.

In this video, we revealed the end of McDonald’s one. We used all the images McDonald’s produced for its video and added some at then end.

In this end, we showed 2 clients who go at McDonald’s (because it is so close) BUT only to order a large coffee in order to make their road to the next BURGER KING, at 253km from where they are now.

BURGER KING® even concludes its film by thanking McDonald’s for being everywhere and reminding us how far its fans are ready to go for a WHOPPER®.

This surprising attack was a good occasion to give a direct message to McDonald’s and remind them that no matters their communication attempts or powerful restaurant’s network in France, they can’t beat the King and the passion of its fans, capable of anything for a WHOPPER.

With only 5000€ invested:

- 10 million views on our video

- More than 300 media apparitions all over the world

- 340 000 shares on social networks (becoming a trending topic in France over Leo DiCaprio the day he received its oscar)

- 293 million contacts reached

- 4 million euros in earned media

- The campaign even became a MEME with dozens of hijacks from other brands and anonymous.

To complete these results, we also lead a BrandIndex survey with Yougov institute to measure the impact of the campaign on the brands’ popularity for a +18 years old target in France.

This survey revealed that McDonald’s video had a positive effect to McDonald’s (+4 points for them and -5 points to Burger King) before Burger King’s answer that reversed completly the trend (-14 points for McDonald’s and +12 points for Burger King).