Eurobest
ACCENTURE SONG, Denmark / COPENHAGEN METRO / 2023
Overview
Entries
Credits
Background
The Copenhagen Metro needs to increase its passenger numbers. We do this by focusing on USP of speed and that no matter what happens on the Metro, “Fortunately, you’ll be there soon”
Execution
A passenger on the Metro feels falsely accused of farting when her artificial leather pants make a strange sound. She tries to defend herself but only ends up digging her own grave of awkwardness.
Outcome
New campaign was only just launched so no data or results yet.
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