Cannes Lions

Whopper Neutrality

DAVID, Miami / BURGER KING / 2019

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Overview

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Given the political context the United States of America where experiencing when the FCC decided to repeal the neutrality of the internet, we decided to take a stand for the people by defending the most democratic thing in the world, the internet, with the most democratic burger in the world, the Whopper. This idea only could be executed in the US because of the protection that existed in the country for the internet.

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