Cannes Lions

Whopper Trade in Magnets - A Whopper for your lunchbox

McCANN TEL AVIV, Tel Aviv / BURGER KING / 2016

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

"Whopper Trade-in", get a whopper for your lunchbox.

Where there are offices - There are lunchboxes…

Or as we call them: leftovers.

and where does everyone keep their lunchboxes? In the fridge!

The same place we put our surprising-magnetic message:

“bring us your lunchboxes And trade them for a fresh juicy whooper instead!”

So we asked people to bring their leftovers to our new branch, we taste them,

And if they are awful enough, we trade them for a Whopper!

Execution

7/3/2016 - In order to reach the people who work in the area exactly on lunchtime. we spread 1000 magnets with our Trade-in offer, which we put on refrigerator doors in the offices around the area.

7/3/2016 - We released our digital movie on Facebook, YouTube, and also as pre-rolls

7-14/3/2016 - 2 billboards in the area.

7-14/3/2016 – location based mobile pre-loaders.

Outcome

More than 15,000 workers exposed to our magnets with the Trade-in offer exactly on lunchtime.

Over 100,000 views of the campaign's digital movie

More than 15,000 people were exposed to our magnets and the trade-in offer exactly on lunchtime.

More than 8,000 visitors on the opening week and over 2,000 trade-ins.

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1 Eurobest Award
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2019, BURGER KING

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