Cannes Lions
McCANN TEL AVIV, Tel Aviv / BURGER KING / 2016
Overview
Entries
Credits
Description
"Whopper Trade-in", get a whopper for your lunchbox.
Where there are offices - There are lunchboxes…
Or as we call them: leftovers.
and where does everyone keep their lunchboxes? In the fridge!
The same place we put our surprising-magnetic message:
“bring us your lunchboxes And trade them for a fresh juicy whooper instead!”
So we asked people to bring their leftovers to our new branch, we taste them,
And if they are awful enough, we trade them for a Whopper!
Execution
7/3/2016 - In order to reach the people who work in the area exactly on lunchtime. we spread 1000 magnets with our Trade-in offer, which we put on refrigerator doors in the offices around the area.
7/3/2016 - We released our digital movie on Facebook, YouTube, and also as pre-rolls
7-14/3/2016 - 2 billboards in the area.
7-14/3/2016 – location based mobile pre-loaders.
Outcome
More than 15,000 workers exposed to our magnets with the Trade-in offer exactly on lunchtime.
Over 100,000 views of the campaign's digital movie
More than 15,000 people were exposed to our magnets and the trade-in offer exactly on lunchtime.
More than 8,000 visitors on the opening week and over 2,000 trade-ins.
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