Using a series of short, street-cast vignettes of personal stories from the told from the point of view of an endocrinologist, this campaign celebrates the passion they have for treating such a challenging disease like diabetes. It’s not a campaign that asks anything of endocrinologists beyond taking a moment of their time to celebrate their passion and dedication, and let them know that Lilly Diabetes shares it, because we know that every one of us has a very personal answer to the question the campaign asks: Whose diabetes do you have?

Using a series of short, street-cast vignettes of personal stories from the told from the point of view of an endocrinologist, this campaign celebrates the passion they have for treating such a challenging disease like diabetes. It’s not a campaign that asks anything of endocrinologists beyond taking a moment of their time to celebrate their passion and dedication, and let them know that Lilly Diabetes shares it, because we know that every one of us has a very personal answer to the question the campaign asks: Whose diabetes do you have?

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