Cannes Lions

Why Not Wood

HASAN & PARTNERS, Helsinki / METSA WOOD / 2016

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Metsä Wood is a leading supplier of premium wood products sourced to responsible managed forests. Metsä Wood and its main product, Kerto LVL are well known and successful in Finland. As Finland is over 70% forest, wood and wood constrution are familiar to Finns. In the rest of the world, however, there is still a wide-spread lack of awareness of how great and sustainable a construction material engineered wood is.

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