Cannes Lions

WIDEX PASSION HEARING AID

WIDEX, Vaerloese / WIDEX / 2008

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Overview

Description

This is a microsite for the new Widex hearing aid, Widex Passion. The target group is primarily consumers that care about the technology, size and design of their hearing aid.Widex Passion is one of the smallest, most technically advanced hearing aids yet created. The size and design provide the ultimate in discretion, comfort and style.These benefits are communicated through video testimonials, in which 5 hearing aid users share their stories about how Widex Passion has helped them in relation to their personal passions, i.e. golf and rugby.

The technical details and stylish exterior are illustrated through 3D animations.

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