Cannes Lions

Wien Visual Trip

ENJIN, Tokyo / ALL NIPPON AIRWAYS / 2019

Film

Overview

Entries

Credits

Overview

Background

Many Japanese are unfamiliar with Vienna’s diverse attractions. Others are deterred by its strong association with classical music and opera. Vienna doesn’t even rank among the top 20 destinations of Japanese traveling abroad. But Japanese who have visited the city rank it among Europe’s top three.

To encourage more Japanese travelers to visit Vienna – on ANA’s new direct flight from Tokyo that launches in February 2019 – we strove to inform Japanese of Vienna’s beautiful historic center, a World Heritage site with museums, opera houses, palaces, churches, cafés and restaurants all within walking distance of each other.

Execution

Even before shooting the movie, we created an original music soundtrack as a base for visual editing. This music expresses the surprise and excitement of travelers and becomes more emotionally uplifting towards the end. In many scenes, we juxtapose quick cuts and mellow music for a captivating impression.

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