Cannes Lions

WIENERS + WIENERS PROOF-READING AGENCY

GRABARZ & PARTNER, Hamburg / WIENERS + WIENERS / 2008

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Overview

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Credits

OVERVIEW

Description

To make WIENERS+WIENERS the number 1 amongst new customers concerning proofreading, translations or adaptations.

Execution

If the post discovers a mistake in the address’s postcode, it has a sticker put on it and is appropriately corrected. And the document reaches the addressee like this. WIENERS+WIENERS takes advantage of this procedure. Postcards with deliberate mistakes inserted in the postcode are sent out to potential new customers. After the post has applied its unforgiving sticker on to it, WIENERS+WIENERS advises the potential customer that they should have everything proofread. This way, documents will reach the addressee unaltered.

Outcome

The Mailing is still running.

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