Cannes Lions
GRABARZ & PARTNER, Hamburg / WIENERS + WIENERS / 2008
Overview
Entries
Credits
Description
To make WIENERS+WIENERS the number 1 amongst new customers concerning proofreading, translations or adaptations.
Execution
If the post discovers a mistake in the address’s postcode, it has a sticker put on it and is appropriately corrected. And the document reaches the addressee like this. WIENERS+WIENERS takes advantage of this procedure. Postcards with deliberate mistakes inserted in the postcode are sent out to potential new customers. After the post has applied its unforgiving sticker on to it, WIENERS+WIENERS advises the potential customer that they should have everything proofread. This way, documents will reach the addressee unaltered.
Outcome
The Mailing is still running.
Similar Campaigns
12 items