Cannes Lions

wifialarm

GREY BRAZIL, Sao Paulo / WIFIALARM / 2016

Case Film
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Overview

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Overview

Description

The wifialarm is an innovation that transforms idle Wi-Fi into an efficient security system.

Since it uses an existing infrastructure that most people already have, it’s much cheaper than a conventional security system. Also because of this, it’s the most democratic security system there is.

Execution

The wifialarm continuously exchanges data packages with the router to create a line of sight, detecting any movement between the two points. Signal repeaters can also be added to the system, increasing the protected area and defining the perimeter with total precision. To operate, simply synchronize the Wi-Fi network to the wifialarm using a smartphone. Every time a suspicious movement is detected, a push notification is sent along with a preset emergency speed dial number. The wifialarm is calibrated to ignore small interferences, avoiding false alarms. And speakers can also be connected, driving away possible threats.

Outcome

As 66% of homes and small businesses have wireless signals, the wifialarm has enormous potential, especially because it is much cheaper than conventional security systems.