Cannes Lions
PONCE, Buenos Aires / UNILEVER / 2020
Overview
Entries
Credits
Execution
A camp fire is an ideal situation to show all your moves.
In this commercial, a young man applies the new Axe Wild, and joins his friends at a camp fire that’s loaded with mosquitoes. The situation becomes unbearable, so he decides to bring out his wild side and with his frog-like tongue helps a gorgeous guitarist to get rid of the insects so she can keep on playing. Then he ends up surprising her with his incredible guitar skills.
Similar Campaigns
12 items