Every summer hundreds of Wildfires ravage the Cape Town area leaving a trail of massive destruction.

The largest wildfire in recent memory was started when a tourist, after a pleasant afternoon going up Table Mountain in the cable car, carelessly tossed his still lit cigarette into the nearby brush.The fire raged for four days destroying 70% of the world's silver fern trees, cost millions of taxpayers dollars and killed one civilian.This commercial simply asks smokers to love their cigarettes enough not to leave them behind.