Cannes Lions

WILDFIRE PREVENTION

THE JUPITER DRAWING ROOM SOUTH AFRICA, Cape Town / FIREWISE / 2008

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Overview

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Credits

Overview

Description

Firewise is a non-profit organization that aims to educate about the dangers and prevention of wildfires. We were asked by Firewise to develop a schools education campaign to warn students about the consequences of man-made wildfires.

Execution

Our strategy was to create an emotional connection between the children and the wildfires, which we achieved by designing three-dimensional flyers folded into the shapes of much-loved, and highly-endangered animals.

Outcome

The response from young students was tremendously positive. Children interacted with the origami, comparing one animal to another and really took the message to heart. Perhaps coincidentally, the incidence of wildfires has dropped significantly over the past year.

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