Cannes Lions
LEO BURNETT COLOMBIA, Bogota / WORLD WILDLIFE FUND (WWF) / 2011
Overview
Entries
Credits
Outcome
We sent this calendar to WWF's local clients and media leaders, and the response was so enourmous that right now, we are producing the calendars in large scale as an eco-product, and we have plans to sell it online in second semester 2011, to be a new form of collecting funds for WWF. And, more important we're changing people perception about how with a small act you can help our planet.
Similar Campaigns
12 items